Sunday, October 5, 2014

Mainstream and Indie Artists -Survival of the fittest

With more and more young talents getting into the arena of arts, the competition to stay alive becomes an arduous task for established as well as Indie artists, who often struggle to find a suitable launching pad to take their career into high pedestal.

Compared to Mainstream Vs Indie Artists, the former has their own advantages and disadvantages as well. Honestly, getting associated with a major label is becoming extremely harder these days. Also labels are only few and people are finding reality shows and social media as much easier mediums to showcase their talents for a wider audience. Established players are also losing their sheen due to piracy and are providing online access to downloading community for their survival.

However, those who are associated with established companies who have a good management skill to survive any odds, can relax as they don’t have to fear professional uncertainty unlike their Indie Music companies or Indie artists. But mainstream artists are like bonded labourers to the music company they are associated with for a particular number of years as they can’t work for others or other mediums.


Internet these days play a level playing field for Indie artists and have become a big boon for indie and amateur artists as it has the ability to create an audience worldwide just like mainstream labels.  The main advantage is low or almost nil advertising cost. One can reach millions of targetted audience through emails or Youtube or any other social media means.