NOKIA expands ASHA series with two smartphones

Chennai: Reinnovating consumer experience at attractive price points, NOKIA India on Friday launched two new smartphones – NOKIA Asha 308 and NOKIA Asha 309, the latest additions to the Asha touch family of smartphones, in affordable price. 

TS Sridhar, Regional General Manager (South), Nokia India unveiling new smart phones with actress Priya Anand in Chennai on Friday.

English Vinglish fame Priya Anand at the launch of NOKIA's new ASHA series phones in Chennai.

NOKIA Asha 308 and NOKIA Asha 309 have been equipped with the cloud accelerated NOKIA Xpress Browser and are optimized for faster and cheaper browsing experience, Maps, Musics, Apps, 40 premium EA games and integrated social networking experience.

The new devices are also preloaded with the NOKIA Nearby apps that allows consumers to discover, search and share places of interest around them. The app gives access to over seven million places of interest in India. Specifically in Chennai, consumers can have access to over 16,821 shopping destinations, 3627 tourism places, over 2682 places to eat and more.

Launching the products in Chennai, TS Sridhar, Regional General Manager (South), Nokia India, said, these phones are aimed at the younger generation and those who want to experience faster browsing while on the move. We have developed the more advanced touch screen as we realized that big market for such phones in the days to come. To add more value to our customers, we have tied with service providers- Airtel, Vodofone and Idea for flawless data dissemination. The innovative Xpress browser will enable the customers to access internet double the speed and faster downloads.”

The event was marked by the presence of English Vinglish fame Priya Anand who, along with Sridhar unveiled the new ASHA series smartphones.

The dual SIM Nokia Asha 308 with Easy Swap technology and Single SIM Nokia Asha 309 with WiFi come with the price tag of Rs 6149 and Rs 6349, respectively, Sridhar said, adding, “To create a smarter internet experience, Nokia has created new version of Xpress Browser, which enables up to 85 % more efficient mobile browsing and faster access to rich web applications compared to conventional browsers.” The new smart devices are available in Black and golden light colour.

The cloud-based web browser will support web apps – Nokia Nearby web app, which helps people discover new places by searching nearby locations while Nokia Xpress Web App Builder makes it even easier to build new applications. With Nokia Xpress web app builder, publishers can create appealing web apps for Asha touch devices, and even novices can turn their web content into a fun and sophisticated web app for Nokia customers, Sridhar said.

Both the devices are 2G enabled fearing 3.0” WQVGA capacity display, multiple home screens, stereo radio, and loudspeakers and up to 32GB micro SD card support. 

The phones come with the free gift of 40 premium EA games, social features such as standalone Facebook and Twitter clients, Nokia messaging service and video streaming through the browser from sites like YouTube, the first within Asha touch range.